Review: Pirch Kitchen &Opening Reception @ Soho 5/18

Bottom Line: Way beyond any kitchen and bath store, West Coast-import Pirch landed in Soho with a thunderous bash celebrating the opening of its New York location.

Pirch Soho DJ

Disco beats and R&B – Pirch knows how to party

Review: With over 3000 invitations sent, turn out was huge at the store’s grand opening. Swanky models, movers & shakers in the industry, designers and metronauts marveled at the incredible display of home furnishings at Pirch.

Coffee bar and wine in the back. No surprise hundreds turned up.

Coffee bar and wine in the back. No surprise hundreds turned up.

Pirch Show Room

I don’t know what these are for, but I kinda want them.

Occupying  an impressive three floors (including lower level, ground and second floors), guests endlessly indulged on sparkling wine and tantalizing hors d’œuvres while touring every inch of the showroom.

Pirch Soho Bar

Fill ’em up. Wine and beer endlessly filled up the glasses.

Although Pirch maybe an upscale kitchen & bath retailer, its mission is to promote a new lifestyle. From the amazing opening reception to free demonstrations and classes, Pirch’s objective is bring people into its philosophy of living with excitement and energy.

Going up? Pirch Soho

Going up? Pirch Soho

Generosity also goes to the heart of that philosophy as customers are offered tea, cappucino or espresso the minute they walk into the store and are encouraged to sign up for its weekly free events. Oh yeah, the store is completely pet-friendly, too.

Have a nibble on me. These were gone in seconds.

Have a nibble on me. These were gone in seconds.

Fancy a cheese burger slider?

Fancy a cheese burger slider?

From the main entrance offering up generous helpings of sparkling or red wine and beer, servers brought beautifully prepared canapés while the stations in two mini show rooms off to the side dished out tacos and  juicy, perfectly-pink-in-the-center cheeseburger sliders to hungry guests.

They served up the most amazing mushroom tacos and fresh guacamole.

They served up the most amazing mushroom tacos and fresh guacamole.

Every floor of the showroom had its own theme. From bath, kitchen and outdoor grilling, guests were encouraged explore and mingle while employees armed with bottles of sparkling wine readily topped up any half empty glass. Pirch is here to stay and nothing is off limits in its philosophy.

Glass in hand, time to look for a new bathtub.

Glass in hand, time to look for a new bathtub.

Check out Pirch’s upcoming in-store events and free demonstrations open to the public.

 

Spirikal

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