Bottom Line: Way beyond any kitchen and bath store, West Coast-import Pirch landed in Soho with a thunderous bash celebrating the opening of its New York location.
Review: With over 3000 invitations sent, turn out was huge at the store’s grand opening. Swanky models, movers & shakers in the industry, designers and metronauts marveled at the incredible display of home furnishings at Pirch.
Occupying an impressive three floors (including lower level, ground and second floors), guests endlessly indulged on sparkling wine and tantalizing hors d’œuvres while touring every inch of the showroom.
Although Pirch maybe an upscale kitchen & bath retailer, its mission is to promote a new lifestyle. From the amazing opening reception to free demonstrations and classes, Pirch’s objective is bring people into its philosophy of living with excitement and energy.
Generosity also goes to the heart of that philosophy as customers are offered tea, cappucino or espresso the minute they walk into the store and are encouraged to sign up for its weekly free events. Oh yeah, the store is completely pet-friendly, too.
From the main entrance offering up generous helpings of sparkling or red wine and beer, servers brought beautifully prepared canapés while the stations in two mini show rooms off to the side dished out tacos and juicy, perfectly-pink-in-the-center cheeseburger sliders to hungry guests.
Every floor of the showroom had its own theme. From bath, kitchen and outdoor grilling, guests were encouraged explore and mingle while employees armed with bottles of sparkling wine readily topped up any half empty glass. Pirch is here to stay and nothing is off limits in its philosophy.
Check out Pirch’s upcoming in-store events and free demonstrations open to the public.