Preview: Butter of France Madeleine Day

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Date(s) - 08/29/2019
12:00 pm - 6:00 pm

French Cheese Board


Cover image courtesy of the French Cheese Board

What’s up? The French Cheese Board makes it magnifique

Damage? Free

French butter and cheese at the French Cheese Board © Spirikal for WhereNYC

Why you should go. Madeleines are French butter cakes shaped like a shell, and the French Cheese Board is giving out free ones made with magnificent French butter. Limit one per customer and while supplies last. There will also be 10% off all butter purchases for the day so stock up.

Highball cocktails with Suntory Toki at the French Cheese Board © Kaori Mahajan for WhereNYC

What is the French Cheese Board?

The French Cheese Board is the mecca of creamy goodness with frequent pop-up cheese sales, lecturesfood art expos and meet-and-mingle soirées. The quirky concept store in SoHo is a gallery, reading room and cheese lab all piled into one. Previous events include: Japanese Suntory whisky and cheese pairing, a daring Chocolate and Cheese mystery box surprise, an amazing collaboration with Japanese tea purveyor Nippon Cha  and an orgy of cheese and heavenly goodness with La Ligue des Fromagers extraordinaires! The Board’s mission is to draw the American public into the French cheese industry, with excitement and innovation. If you haven’t yet visited the French Cheese Board, then you’re in for a treat.

Useful tips:

  • Limited free madeleines available – go early
  • Attire? Casual
  • With friends or alone? Either or.
  • An extra tote bag wouldn’t go amiss.
  • Nearby spots for shopping, a drink and a bite to eat? 
  1. Dean &Deluca – Broadway (between Spring & Prince) – upscale groceries with plenty of stuff to accompany your cheese.
  2. Despaña SoHo  East of Lafayette, 410 Broome St, New York, NY 10013 (212) 219-1550 – a Spanish gourmet shop & café with loads of samples to taste. They’ve also got a wine shop next door.
  3. Harney & Sons by Broome and Crosby Sts., tea & scones café and tea wholesaler. Hosts tea-related events.
  4. Ladurée – 398 W Broadway, New York, NY 10012, elegant, upscale French import. Although famous for its macarons, it also has delicious pastries and savory options
  5. Moma Shop,  West of Lafayette, 81 Spring St. New York, Ny, 10012 – a nice place to browse.
  6. Nolita Wine Merchants 227 Mulberry St. You got cheese, bread, and now for the wine. This small boutique has a great selection for your essential cheese kit.
  7. Vive la crêpe 51 Spring St, New York, NY 10012 – small café and French crêpes, convenient location